About | Bond Furever

Hi, I'm Alice!

From as early as I can remember, I’ve loved dogs. As a child, I was endlessly fascinated by them, and as soon as I could talk, I started asking for one of my own. My dream came true when I was 7 years old, and I welcomed my first dog, JJ, into my life. I still remember how proud I felt teaching him tricks and training him all by myself—it was the beginning of a lifelong passion for understanding and working with dogs.

Growing up, I was always surrounded by family dogs. I walked them, played with them, and tried to teach them tricks too! Looking back, it’s no surprise that my heart was set on a future with dogs. Like many people, though, I had to make practical choices as I grew older. For financial reasons, I initially pursued a career in marketing—but I always knew I would find my way back to dogs.

My Journey to Bond Furever

Before starting Bond Furever, I worked as the Marketing Manager for We Love Pets, a pet care franchise. While I enjoyed my role, I began noticing the impact of the pandemic on dogs and their owners. More and more dogs were struggling with anxiety, nervousness, and socialisation issues. I felt a pull to leave the office and work directly with dogs and their owners to make a real difference.

With the encouragement of my incredible family, friends, and my husband Phillip, I made the leap. I left my job, took on a part-time dog walking role at Tom and Toto to gain hands-on experience, and dove headfirst into studying for my Dog Training Certification. It wasn’t easy, but I loved every moment of the journey, and I’ve never looked back.

My Training Philosophy

At Bond Furever, I combine my passion for dogs with my love of helping people. My training philosophy is all about fostering communication, trust, and understanding between dogs and their owners. I use positive reinforcement techniques—rewarding the behaviours you want to see more of rather than punishing unwanted behaviours. This approach builds confidence, strengthens your bond, and makes learning enjoyable for both you and your dog.

Every dog-owner relationship is as unique as a fingerprint—or nose print! That’s why I tailor each session to suit individual needs. Whether you’re raising a new puppy, working on reactivity, or building better manners, I’m here to help you bring out the best in your dog. I couldn’t be more grateful to do what I love every single day.

Why Positive Reinforcement training?

When choosing a dog trainer, it’s essential to understand the different methods available. The three main types are Positive Reinforcement, Balanced, and Aversive. I always encourage dog owners to research which approach aligns best with their values and their dog’s needs.

Here’s why I believe positive reinforcement is the most effective and humane method:

It’s Proven to Work
Research consistently shows that rewarding desirable behaviours leads to better long-term results than punishment-based methods. Positive reinforcement strengthens the behaviours you want to see, helping your dog learn effectively while reducing fear and anxiety.
Builds Strong Relationships
A strong bond between you and your dog improves behaviour, responsiveness, and confidence. Positive reinforcement fosters trust and creates a safe, motivating environment for learning.
Reduces Stress
Reward-based training removes fear from the equation, helping dogs focus, feel secure, and learn more effectively.
Long-Term Behaviour Change
Unlike punishment-based techniques, which only suppress unwanted behaviours temporarily, positive reinforcement encourages lasting change by teaching dogs what is expected of them.
Endorsed by Experts
Leading organisations in the UK—including the APDT UK, The Kennel Club, the British Veterinary Association, and the Pet Professional Guild—support positive reinforcement as the most effective, humane method for training dogs.

Why “Bond Furever”?

This belief in building a trusting, positive relationship is why I created Bond Furever. I wanted to help dog owners foster lasting, meaningful connections with their pets. The name reflects my passion for nurturing that special bond between you and your dog, one that lasts a lifetime.

Let’s Work Together

Get in touch so we can bring out the best in your dog.